The downturn in basketball has been much harder on Nike and Under Armour, where it’s a much larger business. Nike’s Jordan brand alone brings in more than $3 billion a year in revenue.
Powell, of the NPD Group, estimates that Nike’s basketball revenue fell 21 percent in the Nike Air Vapormax Mujer U.S. in the first eight Nike Air Max Zero Damen months of 2016 and has gotten worse in 2017. Nike Air Max 90 Femme Brand Jordan’s basketball sales fell about 16 percent in the same period.
Under Armour’s decline: nearly 47 percent, according to Powell.
In the same period, Adidas’ basketball revenue grew 11 percent. But the company’s basketball sales started out so low that its market share remains puny even with the growth.
The basketball downturn has contributed to painful Nike Air Max 1 Damen slumps at both Nike and Under Armour. Nike Air Max 90 Damen SchwarzBoth are experiencing slowing sales and declining profits. While Adidas booms, Nike and Under Armour are downsizing.
Sporting good retailers, already smarting from consumers’ move to digital shopping, have also felt the basketball pain. Finish Line Sports, for example, reported in September that its basketball sales declined by mid-single digits in the Indianapolis company’s second quarter.
The Nike Air Max 2017 Femme weakness extended to Nike’s Jordan brand, Nike Air Huarache Mujer long a mainstay of the basketball business. “The shoes haven’t died by any means, it’s just – taking longer to sell through them,” said Samuel Sato, Finish Line chief executive said at the time.
Adidas, by contrast, saw its U.S. sales grow 35 percent in the first half of 2017 compared to the same period last year and predicts more of the same. “We expect to continue to Nike Air Huarache Damen grow our business in the U.S.Adidas ZX Flux Womens at strong double-digit rates during the remainder of 2017 and in 2018,” Adidas spokeswoman Maria Culp said.AAdidas’ Superstar sneaker couldn’t be more aptly named right now. According to research firm NPD Group, the simple, shell-toed retro style was the best seller by dollar sales last year in the US, the world’s largest sneaker market.
The sneaker even unseated the reigning king of the US sneaker Nike Air Max 90 Womens market, Nike. “This is the first time a Nike Air Max Classic BW Femme Nike product has not been on top in more than a decade,” says NPD sports industry analyst Matt Powell.
Фантастический роман Стивена Кинга (под псевдонимом Ричард Бахман).
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