The downturn in basketball has been much harder on Nike and Under Nike Roshe Run Femme Armour, where it’s a much larger Nike Air Presto Damen business. Nike’s Jordan brand alone brings in more than $3 billion a year in revenue.
Powell, of the NPD Group, estimates that Nike’s basketball revenue fell 21 percent in the U.S. in the first eight months of 2016 and has gotten worse in 2017. Brand Jordan’s basketball sales fell about 16 percent in the same period.
Under Armour’s decline: nearly 47 percent, according to Nike Air Max 2017 Damen Powell.
In the same period, Adidas’ basketball revenue grew 11 percent. But the company’s basketball sales started out so low that its market share remains puny even with the growth.
The basketball downturn has contributed to painful slumps at both Nike and Under Armour. Both are experiencing slowing sales and declining profits. While Adidas booms, Nike and Under Armour are downsizing.
Sporting good retailers, Nike Air Max 1 Femme Noir already smarting from Adidas NMD Womens consumers’ move to digital shopping, have also felt the basketball pain. Finish Line Sports, Nike Air Max 90 Damen Schwarz for example, reported in September that its basketball sales declined by mid-single digits in the Indianapolis company’s second quarter.
The weakness extended to Nike’s Jordan brand, long a mainstay of the basketball business. “The shoes haven’t died by any means, it’s just – taking longer to sell through them,” said Samuel Nike Air Vapormax Damen Sato, Finish Line chief Nike Air Max Command Mujer executive said at the time.
Adidas, by contrast, saw its U.S. sales grow 35 percent in the first half of 2017 compared to the same period last year and predicts more of the same. “We expect to continue to grow our business in the U.S. at strong double-digit rates during the remainder of 2017 and in 2018,” Adidas spokeswoman Maria Culp said.AAdidas’ Superstar sneaker couldn’t be more aptly named right now. Nike Air Max 90 Damen According to research firm NPD Group, the simple, shell-toed retro style was the best seller by dollar sales last year in the US, the world’s largest sneaker market.
The sneaker even unseated the Nike Air Max Command Damen reigning king of the US sneaker market, Nike. “This is the first time a Nike product has not been on top in more than a decade,” says NPD sports industry analyst Matt Powell.
В романе описывается общество, которое опирается на массовую культуру и потребительское мышление, в котором все книги, заставляющие задумываться о жизни, подлежат сожжению; хранение книг является преступлением; а люди, способные критически мыслить, оказываются вне закона.
1 сообщение • Страница 1 из 1
Кто сейчас на конференции
Сейчас этот форум просматривают: нет зарегистрированных пользователей и 1 гость